What is the First Responder Appreciation Program?

As a special thank you to the brave First Responders in our community, we are offering a $500 First Responder Appreciation Incentive toward the purchase or lease of your new Lincoln.* 

Check your eligibility below, then click here to generate your First Responder Appreciation Certificate.


Members of the following First Responder Associations and their eligible household members may take advantage of our First Responder Appreciation Incentive.


Police Officer, Sheriff/ Sheriff's Deputy, Correctional Officer, State Trooper & Federal Law Enforcement Officer (ex. Department of Public Safety.)

Fire Department

Career Firefighter & Volunteer Firefighter


EMT & Paramedic

911 Dispatchers

Medical Professionals

Please see details on our Medical Professionals Appreciation Program here

Occupations that DO NOT quality for incentive at this time:

Ski Patrol- unless you have a current EMT license, CERT Team Members, VIPS- Volunteers in Police Service, Search and Rescue


Once you have confirmed your occupation is eligible for this $500 First Responder Appreciation incentive, please visit Lincoln Salutes Those Who Serve Here or click on the banner above to enter the required information to generate your bonus cash certificate. This verification requires an account through ID.me. Please contact our team directly at 410-661-6400 if you have any questions or need assistance navigating the website. 

*First Responders Appreciation Cash (PGM#37868) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2020/2021/2022 Lincoln vehicle. Not available on Lincoln Continental Coach Doors. May be used with other Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Lincoln Dealer's stock by January 3, 2022. Contact your dealer for complete details and eligibility.


* Indicates a required field